Category Archives: Travel

Puerto Rico Tourism and Mad Men Advertising

San Juan
Vintage style Puerto Rico Adversting

Britton and I have been watching the show “Mad Men” lately and have found it pretty interesting to see the changes in what was normal from the early 60s to now. The most noticeable of course is the rampant smoking and drinking in the office and really anywhere, but also the sexism, racism, and lack of safety for kids (in one scene the mother has a minor accident and the small children are flung into the floor of the car, in another the kids are playing around with plastic bags over their heads). However, while there are a lot of things that have changed as a result of research, laws and social norms evolving, some of this period still seems magical to me. The books When I was Puerto Rican by Esmeralda Santiago, The Time it Snowed in Puerto Rico by Sarah McCoy, The Rum Diary by Hunter S. Thompson and Telex from Cuba by Rachel Kushner were all set in that fascinating time.

So, anyway, when I saw that the Puerto Rico Tourism Company was modernizing an advertising campaign that connected both the Mad Men style advertising with a refreshed artistic look at Puerto Rico, I was intrigued. Apparently, as the NY Times article relates, a young “unknown” photographer by the name of Elliott Erwitt was sent to Puerto Rico in the late 50’s/early 60’s to cover an ad campaign about Puerto Rico for the Madison Avenue Company Ogilvy and Mather. Now, 50 years later, he has gone back to do it again as a well-established and esteemed photographer. The website: http://www.seepuertorico.com has many of the photographs as well as video of his time there. While it is mainly centered on the San Juan area, I think it is a beautiful portfolio of how much things have changed and how much they remain the same.

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Puerto Rican Property Considerations

So we’ve been looking for properties in Puerto Rico online for a while now. We’ve found a few that we are pretty interested in, but it really depends on what we are looking for in a property.

1) On the one hand, I could see buying a property that we could both live in and use as a guesthouse to earn income. It would be fun to live in the same place that you work! A gorgeous tropical guesthouse with a pool, ocean views and a couple of acres. Most of these are very expensive. In fact, they are between 2 and 3 times the cost of a single family home (like the second example).

front of house
A Guesthouse Possibility with ocean views (thanks Nick and Miri for checking it out!)

2) On the other hand, I could see just a single family residence with about 1-2 acres of land that is about 5-10 minutes from town and the beaches. I would like to have enough land that we could grow fruit, have a vegetable garden and some chickens, maybe start a CSA or small farm.

Aguada house
Small House with about 1 1/2 acres near beaches/town

3) Then, there are beachfront properties which are about as much as an inland guesthouse (double to triple the cost generally of the smaller houses). They are pretty cool, but never have much land (usually less than a 1/4 acre) and I’ve heard the maintenence costs are higher due to the sea salt and higher levels of hurricane and tropical storm damage. Plus, they are not usually set-up to be used as guesthouses and we wouldn’t be able to afford them just to live in.

Beachhouse
Beachhouse -Beachfront property

4) There are also other properties like the one we put an offer in on in Lares that is very remote in the high mountainous jungle, but with quite a bit of land. For example, for about the same price (approximately $150k) as the second example -a 1 1/2 acre 3 bd/2 bath house in Aguada that is 10 minutes to the beach like the second picture, we could buy a property with between 6-15 acres, two dwellings and natural springs or wells. The downside? About an hour to the beach and the rest of civilization.

Country House
Country House on 6 acres

At this point we really need to hone in on our “dream house” or goal because if you don’t know what you’re looking for, it’s hard to know if you’ve found it. With our houses here in the Greeley area, we knew what we wanted; for our personal residence: a single family home, two car garage, 3 bed/2bath (that is now 4 bed/3 bath due to basement finish), AC, fireplace, walk-in closet and a view. When we bought it, it didn’t have AC, a fireplace or even a yard, but it had the basics to make it nice (and now has everything we originally wanted). Same thing with the two rentals. Small, nice single family homes, two car garages, 3 bed/2bath in town.

I just recently finished reading Ben Stein’s book called “How Successful People Win: Using Bunkhouse Logic To Get What You Want in Life” and the very first premise is very logical.  Know what you want. Then, ask for what you want and work to get it.  Our idea of what we want is still fuzzy and vague.

After the Lares deal fell through we contemplated whether or we would have enjoyed living there or not.  I was reading XN’s blog, and noticed that she wants to live in the San Juan area when she moves to Puerto Rico from the New York City area. It made me think that maybe what we are looking for in Puerto Rico is similar to the life we know here, because we are very certain that we don’t want to live in the San Juan area, just as we are certain we don’t want to live in the Denver area–it’s just too big.

So, I’ve also lived in a super small town growing up (300 people) and I think I would be more comfortable in a remote area, but Britton has always lived in Greeley, a mid-sized (~90,000 people) city. I think for that reason, I loved the Lares property more than Britton did/does. However, I also like living in Greeley, so I think I would like something similar to what we have now: a mid-sized agricultural area where we could ride our bikes, garden, and raise chickens but would like a little more land, and a lot less cold in a totally new (Puerto Rican) culture. Not too close, not too far away, as the real estate agents like to say. That is getting closer to knowing what we want, but still is pretty vague.

Maybe it means taking another trip out there with the sole intention of finding another property that just feels right, putting in an offer and taking the dive…What do you think? Did it take you a while to find the perfect spot? Do you think finding a mirror area (similar size, amenities, lifestyle, etc) is smarter than finding something dramatically different? What’s your story?

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Taking Risks

I’ve been thinking about risk lately and what it means.

play_risk

I think it’s different for everyone and rightly so.  I for one take risks that some people don’t just because of my exposure to it.  Take flying for example.  I’d have no problem hopping in a small Cessna and taking off into the sky.  For others who haven’t had the flight experience they wouldn’t do it, it would be too risky.

Then there is financial risk.  Some people have way more experience than I do in the stock market and don’t even flinch when they move a large amount of cash around.  Or gambling, I haven’t ever won anything at a casino so when I see people betting $10 a hand at blackjack I just don’t understand it.  I can’t do that.

We have been thinking about another property in PR.  It’s a bit riskier than what we are used to due to price and the fact that we want to use it to start our own business.  We do have some experience with running our own small businesses and can see possibilities and want to give it a try.  Here is the catch though; give up our comfortable life to do it?   What if everything goes bad?  OMG OMG OMG.  We both have good jobs and the living is fairly easy except for what challenges we hold ourselves to.

I haven’t really ever failed at anything I’ve tried to do in life (except putting down linoleum in the basement which turned out better because we went with tile instead).   So even the things that I have failed at turned out…better.  Isn’t that odd?   I used to think landing at a strange airport with no plans in mind was ‘risky’ but now that I’ve done that (a few times) its no big deal.  Experience helps us feel more comfortable about taking risks.

I want to make a trip out to PR again here in a month or two to look around.  I think that I am ready to expand my experience in life again and become more comfortable with being an entrepreneur.   Besides IF we were to fail just think of how much more experience we would have when we try again!  I am already very comfortable with Puerto Rico due to the fact I’ve been there a few times.   I know what to expect.

I encourage others to comment about any risks you’ve taken and how it turned out in the end.

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A Trip to the Mountains

Yesterday after running a bunch of errands (since we both had the day off), Britton and I headed up to the mountains. We are lucky in that we can be in the mountains in only about 30 minutes (from Greeley to Thompson River area) and Estes Park is only about 50 miles away.  The Thompson River once flooded in the 70s killing many people. It has a historical park for remembrance. It is no wonder! The canyon cuts straight up with rocky cliffs. You can take a drive with us in this video. In the beginning you will notice the “Dam Store” and then the steep canyon walls near the river.

We decided to take the Glen Haven road rather than the Estes Park road. It was a peaceful drive and we stopped off and had a mini-picnic break by the river. It was really beautiful.

Hanging out in the Mountains
Britton and Me: hanging out near Estes Park, Colorado

River Beer
No refrigeration necessary: just put the beer in the river!

It was a nice drive. We had intermittent rain and sun. When we got up to Estes Park we didn’t feel like parking and walking around like tourists, so we went up to the Stanley Hotel for a bit. Britton and I got engaged in Estes Park and had considered having our wedding at the Stanley. It is an awesome old hotel and was the inspiration for Stephen King to write “The Shining” as it is said to be haunted.

Stanley Hotel
The Stanley Hotel in Estes Park

Overall, it was a good trip to the mountains, but the day wasn’t through yet. When we got home, we were invited to the Kid Rock concert!

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